Tips For Designing a Successful Mobile Website

Designing a Mobile Website - What You Need to Know

Changing the rules forever in the mobile phone market, Apple iPhone entered the game a few years ago. Suddenly, people had Internet access as they had never had before along with a better user experience. What was most amazing is that people were no longer inhibited by their computers, but were able to actually surf the web and shop online with millions of other people across the Internet from their mobile phones. If you can simply tap into this growing market and do it right, you'll be able to gain a fair share of your niche because the competition is still not sky high. By designing a mobile version of your website, as soon as you can, you will be able to tap this emerging market. Follow these strategies to help you with your very first mobile website.

Build a List: If you thought list building was only about collecting email addresses, think again. Mobile marketing is helping online marketers take the game to the next level; text marketing just like email marketing is turning out to be a winning strategy. It's a personalized way to reach out to your prospects/customers and can get you instant results and feedback. Using your mobile website, it is easy to build a list and then leverage it later for promotions in the future. However, there's a thin line between permission based marketing and spamming, so be careful before you start using this method. Just like its email counterpart, you can end up in a soup if you start spamming people. You will see results, but you must be patient as it takes some time to build up your list. Keep Your Pages Balanced: You don't want to risk having a page take too long to load, so don't tax the bandwidth by making any of your pages too dense. If you're careful, you can avoid such issues, as you don't want to have pages that are difficult to load. The best approach is to limit how much content you use on your mobile site, and divide it up among your pages so no single page is overloaded.

Adding a Click to Call Button: Putting this on your mobile website is something most are not doing right now; having a touch to call or click to call button makes it extremely easy for prospects to utilize your website. Once they log into your site through their mobile phones, they simply hit a button to give you a call which is something that is very natural to do. Your perceived credibility will go through the roof, along with your conversions, as your visitors realize that they can trust you.

Now you should be ready! Your mobile website will be off to a great start if you apply these principles. Always keep your target audience in mind and make sure your site is geared towards mobile phone users.

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