How to Get an Improved Return on Investment for Your PPC Campaign
It is not that difficult to obtain a greater return on investment for your pay per click campaign. If you're investing your money to get targeted traffic to your site, then it's vital that you ensure that these visitors are turning into customers/leads. Any pay per click campaign that does nothing to obtain a decent return on investment should be identified and changed. So, what do you have to do to make sure that you have an effective pay per click campaign? The following article will make this clearer.
Try Out the Landing Page: A major aspect that you should spend a lot of time on when you are trying to improve the ROI of a campaign is to test the landing page. You can simply test your landing page by using the Google Website Optimizer. This is a Google tool that lets you test out various versions of your title, pictures, content and other things on your webpage. Without messing anything up, this testing can go on in the background. When you analyze your landing page, the results will not take a long time to get back if you use the Google Website Optimizer. This will aid in getting the best aspects of your webpage, which will bring about more sales. Focusing on the landing page is a proven way to boost your conversions. Thus, this will end up with your ad campaign getting an increased return on investment.
Track the Google Quality Score: If you're using Google AdWords for your PPC campaign (which by the way happens to be the most popular platform PPC), then you will have to focus on the Google Quality Score. This is nothing more than Google's way of rating the performance of your pay per click ads. If your ad is not doing well as a result of the wrong keywords or is not getting enough clicks, then your quality score will be impacted. If you look at it from a financial viewpoint, the Quality Score is important because you will pay more per click. The ad that you have will seem much less than others that might be paying less than yours. So, in order to drastically increase your return on investment, you want to focus on having a Google quality score. This is because your ad will be getting relevant traffic at a lower price.
Test on Google AdWords First: When you have pay per click campaigns, there are varied aspects of your campaign that you have to look at in order to see if you are actually getting a good return on your investment. This is why testing on Google AdWords is where you should start. Then move on to Bing, Yahoo! and other search engines. AdWords is one of the simplest resources to use for testing because it has good tracking tools available. When you have determined which keywords are doing the best, you can place them on other PPC campaigns that you are focusing on. This will allow you to keep more money because Google AdWords will do the first testing. This means that you will not have to risk other search engines before you know that a campaign works.
Always remember that PPC isn't a set and forget game. You have to constantly look at the performance to make sure that you are getting good results and a return on your investment.
A simply killer report on click here that will make you sit straight up. If you want total edge: then use blogging to the bank.
