Google AdWords Quality Score - How to Increase it the Right Way
Every AdWords campaign that you create has the potential to give you a high return on your investment - if you're focused on delivering relevant ads that convert. Google rewards people for really good ads by increasing the Quality Score of their account. So, below is some advice on how to increase your Quality Score.
Work On Improving Your CTR: A factor that will play an important role on improving your Quality Score is your CTR, which is why you need to do everything you can to improve your clickthrough rate. Whether it's about adding new keywords, eliminating the bad ones, testing out new ad copy, optimizing your landing page, anything - the focus should be on improving the CTR of your ads. Google doesn't really reveal how they weigh the CTR, but the fact is, the quality of your ads is important and plays a major role in helping you improve your CTR. A large number of clicks means a great situation from many points of view, including the fact that your ad will receive more targeted exposure. If you want to get a higher Quality Score, then you need a clickthrough rate of at least 30 to 40 percent. You will certainly need some time before your CTR improves, but it will be worth the wait because it will make your life easier when you have a decent Quality Score.
Get Your Landing Pages Right: It is essential that you focus on improving your landing pages because the higher their quality the better the results they deliver will be and the more your Quality Score will benefit. The faster your landing pages load, the better. You need to remove any CSS code that is superfluous as well as any links to external sources to ensure that your landing pages load as quickly as possible. On the other hand, there's no need to overdo it by compressing CSS or JavaScript code.
All you need to do is reduce the number of calls to external scripts while keeping the size of your image files as low as possible. Additionally, you need to analyze your landing page's bounce rate with a program such as Google Analytics. If you notice a higher bounce rate, then do see what you can do to bring it down by adding or subtracting various elements from your page.
Find Things You Can Do Better: There will always be things that can be enhanced in your AdWords campaigns and since your Quality Score can sometimes drop without there being a clear motivation for it, you need to find out exactly what areas affect it. It's normal to sometimes get poor results even if you think you are doing everything right. This is when you should go with the details provided within your AdWords account, under the "Details and Recommendations" section, which appears as a magnifying glass symbol besides the keyword. Doing this will provide you with all the clarity you need to improve your Quality Score, even though there are many factors that will influence it. If you want to get the best return on your Adwords dollars, it makes sense for you to do everything you can to improve your Quality Score. Remember that Google is in business to serve the average person who uses the search engine, so it's main goal is to have ads that are relevant to users. It's really not that hard to raise your Quality Score -just pay close attention to the above guidelines and keep monitoring and testing your ads.
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