How To Succeed at PPC Advertising with Powerful Landing Pages
Figuring out how to optimize your landing pages for PPC campaigns will be the most profitable endeavors you can do. This is something that can be done by just about anyone, and it is a lot simpler to do than the PPC advertising, itself. This practice should be a standard tool in your arsenal, and once done you will be happy because you will make more money.
With any PPC campaign you are running, have everything laid out and know what you want to accomplish. There simply is no getting around the need to do this so you can adjust your ad copy or any other aspect for greatest conversions possible. Your landing page should have only one goal in mind, and everything on it points to that one direction. Hopefully you will know what you want people to do, and then that becomes your goal with your campaign and your landing page. Most people build their lists with landing pages, and chances are that is what you will be doing as well. It is really a simple matter of cause and effect, and the rules must not be ambiguous.
Web forms can be a little tricky because you can turn off people depending on what you request of them. Never present people with a huge form because it is not necessary and conversions will suffer. You can safely assume nobody will ever part with their phone numbers in your form. Getting certain kinds of information from people is exactly like pulling teeth with your fingers. The more net savvy visitors will be very sharp about what they know may be required when doing an online transaction. No matter where you are sending people, make sure the landing page is prominent on that page. Having an excessive number of click through just to get to your landing page will result in poor performance. You will find out fast enough that conversions will drop through the floor if you have too many click requirements.
The more people feel like they must have what you are giving away, then that will be a huge factor. You have to make people feel like they cannot live without your offer.
The more specific and hard to find your offer is, the more people will want it. When you're doing PPC, you're basically standing against a lot of competition, so in order to stand out of the crowd and to have a high conversion rate, you must be ready to spend time on perfecting your incentive. Your future business growth depends on how strong your giveaway offer is. You can do so much more that will produce highly effective landing pages.
Do you have an interesting habit of throwing away money on paleo cookbook? Wait - still holding out for some kind of sign? We know - you have to see paleo cookbook to believe it.
