Sugoi!

Five dudes who met in Fargo years earlier, realized playing music was one of the only things that they knew how to do. So Tom, Neil, Eric, Barrett, and Brian started Sugoi! They can't spell, so often they flipped the second lower case "i" to look like an exclamation point. This adds to the confusion of the spelling of Sugoii or Sugoi! and differentiates them from jam bands and bike related retailers. [edit]