3 Solid Steps to Learning Ecommerce
The general term for engaging in business activities on the web are collectively called, ecommerce. E-commerce is defined as the act of buying or selling goods or services online, and figure out what you want to offer or produce and then just sell it. For one thing the competition in the e-commerce world is stiff - not every business is going to make it. We'll outline three approaches to an ecommerce business, but keep in mind there's a lot to learn.
If you want to do SEO the right way, then you must find out what's going on with it and what to do. But you can still work the phrase into your title, just be care not to overdo it. Sure you want to rank well for your business name, but if you are selling something specific, use that keyword first and then write the business name. What Google is looking for here is relevance, and the title and rest of the page must be relevant with each other.
If your server logs show you have many 404 page errors, then you should look into it and address it. The thing about this is it usually means lost traffic because people will not make the effort to try again. Don't bother with manual checking about this because if your site is large then it gets a little stupid. Some marketers get pretty elaborate with this, and you don't need to if your site is small.
Brightly colored shopping cart links had better be colors that get noticed. This helps with usability so people can easily find them and navigate. Choose good colors that are not the same as what you have on the rest of your site. If you think this is not something that will make a difference, then you're actually incorrect about that. This is deceptively powerful because of the visual effect it creates, so do not dismiss this.
If you really want to have an ecommerce site, then you'll need to just decide rather than mulling it over forever. All is up to you, and that's one of the great things about doing business on the web, you have control over your life.
If you can make money from your passion, then by all means you should do it because that is the best way to go. If you are really totally new to IM, then maybe join a reputable marketing forum where people will want to help you.
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