fbft - User contributions [en]

How to Make Your Own PDF Easily

2013-02-25T13:33:24Z

RussellSherrard: If you are an internet marketer sooner or later you will need to learn how to make your own PDF. I have just learned how to do this for free and easily.

If you are an internet marketer sooner or later you will need to learn how to make your own PDF. I have just learned how to do this for free and easily.

First, you might ask why you need to make your own PDFs? There are different reasons. First, by writing and giving away your own e-book you can bring a lot of traffic to your website. Second, you can grow your list in this way. There are a lot of people who are looking for free information on the internet. E-books are more valued than web pages or other reports or articles. People will be happy to sign up to your list to get the free e-book. Third, by writing your own e-book and giving it away you can make people happy and more receptive to your future e-mails. Fourth, having your own e-book your website will look more authoritative and you can get better search engines ratings.

Now you might think that it's not easy to create your own e-book in PDF format or that you need to buy the expensive Adobe Acrobat.

Below are simple steps how to do it for free and easily. There are other ways but I think this way is the easiest.

First, download free but very good "Open Office" from http://www.openoffice.org/.
Second, install it and open the Open Office writer program. Third, use the writer program to write your content.

You might get scared and think that you don't know what to write about. I presume that if you are an internet marketer, you have found your niche and know something about it. The easiest way to write an e-book about your niche is to buy and read other e-books about your niche. You should also read some articles and information on different forums about you niche.

After that try to collect the best and most useful information from all those sources and write your own e-book. Of course don't just copy. Don't plagiarize! Write it using your own words. Try to add some extra valuable information. People will be happy to find the e-book which contains some new information, but they will also appreciate the e-book packed will the most valuable essence, even if it can be found in a few other, different e-books.

Fourth, when your content is ready, click on the "file menu" in Open Office, and then click "export to pdf." Next choose where you want to save your pdf and name it. Now your e-book in PDF format is ready.

Sherrard's eBook Resellers http://www.sherrardsebookresellers.com makes available hundreds of downloadable eBooks from $1.00-$5.00 in four ever-expanding subject areas: Business; Inspiration and Motivation; Religion & Spirituality; Self-Help. Most of these eBooks carry Resale Rights and a few offer Private Label Rights. Come visit us to see all the eBooks we offer.

How To Make Money Selling Ebooks

2013-02-22T16:09:48Z

RussellSherrard: Many people have told me that they want to make money by selling ebooks, but they don't want to write an e-book. If this describes you, I have great news for you! You can still make money by selling e-books written by other people by using affiliate

Many people have told me that they want to make money by selling ebooks, but they don't want to write an e-book. If this describes you, I have great news for you! You can still make money by selling e-books written by other people by using affiliate marketing.

What is affiliate marketing? Affiliate Marketing is an agreement between a merchant (the person who wrote and owns the ebook) and you (an affiliate). You agree to use your web sites and blogs to promote the merchant's e-books and to link to the merchant's web site. In exchange for this, the merchant pays you a commission on all sales that were generated by the affiliate web site. A referral occurs when a customer clicks on your product link and makes a purchase.

So now that you know what affiliate marketing is, start looking for a few affiliate products that you would like to sell. You might already know someone whose ebooks you would like to sell, and who has an affiliate program. In this case, just register for this person's affiliate program, get your affiliate links and start promoting the e-books.

If you don't know of anyone who has e-books and an affiliate program that you can use to sell them, just use your favorite search engine to find them. For example, if you are looking for e-books on gardening that have an affiliate program, just type in gardening e-books affiliate program into search engines. Chances are, you will find what you are looking for.

Once you find e-books that you would like to promote, start promoting them. Here is information to help you promote them:

Create good web marketing copy for the e-books on your web site. It is not enough to list the e-books on your web site and then link to the seller's web site. The people who come to your web site are not looking for links to other sites; rather, they are looking for useful information for themselves. Having useful information on your web site increases the changes of your web site visitors buying the e-book, and will generate affiliate commissions for you.

Once you have good web site copy, start promoting your web site online and drive traffic to it. One way to do that is by optimizing the site for search engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site. The more visitors to the web site you have, the more affiliate products you will be able to sell, and the more money you will make. Make sure you optimize every page of your web site for search engines, especially the ones that provide the information about the e-books and sell the e-books; that way you will get more web site visitors.

Another way to drive more traffic to your web site is by creating a blog to promote it. A blog is your business diary, in which you share the information about your web site, as well as the e-books you are promoting. Your blog is an excellent tool to let the world know about the affiliate products and to connect with potential customers who would want to purchase them.

In order to bring the most online traffic and make money with your blog, make sure that your blog consistently and create blog posts that are of interest to your past as well as potential customers. Regular posts that are interesting to read is what will keep your readers coming back and buying from you.

Use the tips discussed above to make money selling e-books written by others. That is an excellent way to make money online.

Sherrard's eBook Resellers http://www.sherrardsebookresellers.com makes available hundreds of downloadable eBooks from $1.00-$5.00 in four ever-expanding subject areas: Business; Inspiration and Motivation; Religion & Spirituality; Self-Help. Most of these eBooks carry Resale Rights and a few offer Private Label Rights. Come visit us to see all the eBooks we offer.

How to Keep your Visitor Coming Back

2013-02-20T16:22:18Z

RussellSherrard: How to obtain the potential revenue you rightfully deserve by changing your visitors in subscribers.

Can you imagine how many times a person visits your website, leaves it and never come back again? You know how we behave impulsively on the Internet, clicking links, searching information and on. After few minutes on the Internet you can easily forget where you were 5 web pages ago.

The main problem is that your visitor will not come back to your website again unless you do something. I can personally guarantee for you that it will happen. Let's say 500 visitors visit your website daily and never come back again. With the right tools is very easy to drive that amount of people to your website. You're loosing 15000 potential clients. People that would click your links, buy through your affiliates banners, link to your website and on.

That's a lot of money going away everyday.Everywhere you see people saying that a creative unique content will keep some of the visitors coming back. I tell you that great content is essential to any website success but it's not the solution. What you need to do is convert your visitor into subscribers of your mailing list.

As your visitor arrives on your website, you want to convert him into your subscriber via a simple opt-in to your mailing list. Just offer him something in exchange of his email. It could be a special report, an ezine or hints about a specific subject.

After some visitors sign up to be on your mailing list, keep offering them good offers and increase dramatically your profits.

Remember, when visitors leave your website you loose money, when they become subscribers you obtain the potential revenue you rightfully deserve. It's easy and fun.

Sherrard's eBook Resellers http://www.sherrardsebookresellers.com makes available hundreds of downloadable eBooks from $1.00-$5.00 in four ever-expanding subject areas: Business; Inspiration and Motivation; Religion & Spirituality; Self-Help. Most of these eBooks carry Resale Rights and a few offer Private Label Rights. Come visit us to see all the eBooks we offer.

How To Get Your Product Offered On Over 80,000 for FREE!

2013-02-18T17:13:43Z

RussellSherrard: Giving Away FREE Ebooks is Word of Mouth Advertising. And Word of Mouth Advertising is the most Powerful form of Advertising Ever Known.

Any marketer knows that nothing beats word of mouth advertising. It is simply the most powerful and cost effective advertising ever known. Even before the days of the Internet. Word of mouth advertising got every business where it is today.

I know many entrepreneurs that never have and never will spend money on advertising. Their entire business comes from people telling other people about their product or service.

Could you imagine never spending money on advertising, but always having a steady stream of customers on your door step begging for your product or service.

There is one catch to running a business only on word of mouth advertising. You must be selling an outstanding product or service. If you sell crap, the only word of mouth advertising you'll have is negative.

I'm sure you've heard the expression before. A satisfied customer will tell three people about your product or service, an unsatisfied customer will tell ten.

If your customers aren't happy you'll have to work ten times harder and spend more money on advertising to sell your product.

Positive word of mouth advertising is unbeatable for two main reasons.

1. It's free advertising. This is self explanatory. The less you have to spend on advertising, the more money you can put in your pocket and back into your business.

2. People are endorsing your product or service. Having someone endorse your product puts you at a greater advantage. When someone tells their friend about the positive experience they've had with your product, there is instant trust. People trust their friends. If a friend says your product is it, they'll instantly trust you. Trust is a huge barrier to break down when it come to selling anything, online or off.

To give you an idea of how powerful word of mouth advertising can be, take a look below. Your online business can grow exponentially without you ever even having to lift a finger.

Let's say you start out with 10 satisfied customers you got with paid advertising.

If those ten people tell only 3 people each, you could get another 30 customers for free. But this is where it starts getting good because word of mouth advertising never stops once it gets going. If those 30 people tell 3 more people each you could have another 90 new customers for free!

90 X 3 = 270

270 X 3 = 810

810 X 3 = 2430

2430 X 3 = 7290

7290 X 3 = 21,870

21,870 X 3 = 65,610

65,610 X 3 = 196,830

etc...

You get the idea. More and more people just keep learning about your business all threw friends and associates. And it's all free advertising!

If you think the above numbers are a bit of an overstatement think again. Go to Google.com right now and do a search on Autoresponder Magic. Autoresponder Magic is an eBook that was written by Yanki Siler several years ago. More than 80,000 web sites advertise his Ebook on their sites right now for FREE!

When Yanki started out several years ago he didn't even know what an eBook was. Today he has more traffic coming to his site in a day then most web sites do in a life time.

Make no mistake, word of mouth advertising is the most powerful form of advertising ever known and handing out free Ebooks like Yanki are one way to take advantage of it.

Sherrard's eBook Resellers http://www.sherrardsebookresellers.com makes available hundreds of downloadable eBooks from $1.00-$5.00 in four ever-expanding subject areas: Business; Inspiration and Motivation; Religion & Spirituality; Self-Help. Most of these eBooks carry Resale Rights and a few offer Private Label Rights. Come visit us to see all the eBooks we offer.

How To Create Your Own Info Product

2013-02-15T16:12:03Z

RussellSherrard: In the last article we talked about why informational products are the best type of products to sell online. An informational product can be a digital book (known as an e-book), a digital report or a white paper, a piece of software, audio or video

In the last article we talked about why informational products are the best type of products to sell online. An informational product can be a digital book (known as an e-book), a digital report or a white paper, a piece of software, audio or video files, a web site, an ezine (electronic magazine), or a newsletter.

Any product that's informational, instructional, or educational in nature can be considered an info product.

If you missed last week's column you might want to un-line your birdcage long enough to read it first so that you have a thorough understanding of what we'll be discussing this week, which is how to create your own info product.

As covered in detail last chapter, here are a few of the reasons why information is the best product to sell online:

* It's fast to create, fast to market
* There's no inventory to stock
* The startup costs are low
* You can automate the sales and delivery process
* There are no shipping and handling charges

One of the best things about information products is that you don't need a product designer or a manufacturing plant to crank out the goods. You also don't have to spend months and months doing product development.

If you have a computer and a word processing program you have everything you need to create a best-selling info product in a very short amount of time.

Great, you say, but I'm no writer. How the heck can I get into the information business? The good news is you don't have to be a great writer to create a great info product. If you don't have the ability to create the product yourself there are several avenues you can take to info product success.

Co-author with a writer
In my opinion, expert knowledge is much harder to come by than great writing skills. If you are an expert on a subject that people will pay to learn about, you just need a good writer to take your expert knowledge and put it in a saleable form.

I know many subject matter experts who can't write their names in the snow and many excellent writers who don't have the expert knowledge required to create an informational product that will sell. Co-authoring can be a match made in Heaven if an equitable co-authoring arrangement can be made. Co-authoring means that you both get credit for creating the product and share in the revenues.

If you are an expert on a topic, but not a writer, find a writer to co-author the project with you. Conversely, if you're a writer without specific knowledge, find a subject matter expert and partner with them to create the product.

Hire a ghost writer
A ghost writer is someone who will write the ebook for you anonymously, with the writing credits going solely to you. You supply the expertise and guidance and the ghost writer puts it in a readable format. You can hire ghost writers on an hourly basis or for a flat fee, depending on the scope of the project.

There is no shame in using a ghost writer to put your thoughts to digital paper. You don't really think all those pro athletes and Hollywood actresses can write 300 page books now, do you?

Publish a directory
Can't think of a subject that you're qualified to write about? Try compiling a directory. A directory is nothing more than a listing of specialized information that you target market to a particular segment of the buying public. For example, my company publishes a dropship and wholesale industry directory that is a listing of company names, addresses, phone numbers, and website addresses. I simply have someone research the industry and compile their findings in a directory format, package it nicely, and sell it online for $27.

Sign on with an affiliate program and sell their info products
There are thousands of companies that sell informational products and most have affiliate programs that you can sign on with. Becoming an affiliate basically means you become a reseller of the company's products. You promote the product, you make the sale, the company delivers the product, and you earn a commission.

The key to creating a successful info product is this: the information must be worth far more than the price of the ebook itself. If you're charging $27 for your product, it must give the buyer many times that price in perceived value.

I asked info product expert Jim Edwards, co-Author of "How To Write and Publish Your Own eBook in as little a 7 Days" for his advice on how to create a killer info product.

Here are Jim's Top 5 Tips:

* Niche It - Make sure you are targeting a highly defined niche audience... don't try to sell to everyone. You can get a lot more money showing life insurance agents how to find more customers to buy $250,000 policies than you can trying to sell a product on generic sales skills improvement.

* Hit Their Pain - Make sure your info product hits a painful problem that members of your target audience will do just about ANYTHING to solve. The more intense the pain, the more they're willing to pay to get rid of it.

* Give Them A Taste - Give people a taste of what you offer in your info-product by giving them a sample. Just like the wholesale clubs get you to buy tater-tots in a 50 lb. bag by giving you one to try, you can induce people to buy your information by letting them read the first chapter or listen to the first few minutes of an audio.

* Entertain Them - People hate to be bored. Increase the power of your product by adding humor, drama and other entertainment elements that make them want more and more. This will not only help with future sales to satisfied customers, it will also keep your refunds down and increase word of mouth advertising.

* Keep it Evergreen - Don't make the mistake of creating a product that hits a fad or a fleeting market. Create info-products that can be updated with very little effort. This allows you to create a product once and keep the sales rolling in for years (literally) to come!

Sherrard's eBook Resellers http://www.sherrardsebookresellers.com makes available hundreds of downloadable eBooks from $1.00-$5.00 in four ever-expanding subject areas: Business; Inspiration and Motivation; Religion & Spirituality; Self-Help. Most of these eBooks carry Resale Rights and a few offer Private Label Rights. Come visit us to see all the eBooks we offer.

How To Choose An eBook Compiler

2013-02-13T15:32:34Z

RussellSherrard: What is an eBook compiler? You've written and revised your ebook, hired an artist who has produced outstanding graphics, and now you're ready to actually put together your ebook. What you need to make an ebook is software called an ebook Compiler.

There are many different compilers to chose from, but first, you need to know exactly what an ebook Compiler does. Here is the simple explanation:

An ebook compiler is a software program that converts either text pages or HTML text into a single executable file or an ebook.

If you or someone you hired has created a file with graphics in HTML, you will need an HTML ebook Compiler. This type of compiler requires a working knowledge of the HTML tag language. You can also use software to do this for you, such as Microsoft FrontPage or Macromedia Dreamweaver.

How do you choose an eBook Compiler?

There are a large number of ebook Compilers available on the market, all with glowing sales copy and tekkie language. It can get very confusing and overwhelming very fast without some simple guidelines to help you figure out which compiler is right for you.

Choosing an ebook Compiler depends on a number of factors:

1. How did you create your pages? Did you use HTML or PDF format? There are many more compilers available for HTML, but you can find some very good compilers that will covert your PDF files into an ebook.

2. Consider how easy the program is to use and the thoroughness of the software's instruction manual. It is absolutely necessary that the compiler you buy have an instructional manual, documentation, or online "wizards." If it doesn't, your chances of figuring out how to correctly use the program are compromised, and the time required doing so is going to be significant. Many manufacturers of compilers offer a free trial version so you can play around with it and see if it suits your needs. Download the trial version and ascertain that it actually does what it claims to do.

3. Security features. If you plan to sell your ebook, check out the security features of the compiler software carefully. Security features should include: prevention of the reader from modifying text, access only to the pages you assign or by entering a password, different ways of generating passwords such as secure passwords, user-friendly, and open passwords.

4. Supported scripting. Find out what scripts the software supports. Scripting allows you to create special effects, customize menus, and create and modify other user interactivity. Choose a compiler that permits you to include graphics, search windows, hyperlinks, forms, surveys, etc.

5. Pricing. This is a factor that is not always easy to gauge. The highest priced compilers are not automatically your best choice. Choose your compiler based on the necessary requirements for your Ebook. That means you need to know exactly how you plan to use your Ebook and what functions you require.

Let's look at some of these factors in more detail.
First of all, make sure you have the correct browser to run the compiler. The majority of HTML compilers use Microsoft Internet Explorer or Netscape. Check out the version that the compiler supports. Compilers that require a browser will not run on a computer that does not have the required browser installed. However, there are ebook HTML compilers that don't require you to have any browser installed on your computer. These compilers run on any Windows system.

If you choose a compiler that requires a browser, check to ascertain that the browser is installed correctly and that it is properly configured to the specifications of the compiler. Check to see if certain functions are turned off or on, and make any adjustments according to the compiler instructions.

Security is an essential element of any compiler, regardless of whether you plan to sell or give away your ebook. One of the main reasons for using a compiler is to prevent the reader from modifying the contents. A secure compiler allows access only to the pages you want the user to access unless they enter a correct password.

To find out how secure an ebook HTML compiler is, open an ebook on it. While it is open, check the temporary directory of your computer. This can usually be accessed by typing in C:\Windows\temp. If you see a bunch of files when your ebook is open or running, it means that your computer is decompressing the secure data from your ebook before showing the ebook to the viewer. This method is not secure! It means that anyone with the knowledge of how to access these temporary files can steal the secure data and then they can fiddle with your ebook to their evil heart's desire. Remember, one of the main purposes of buying and using an HTML compiler is to protect your property.

Next, let's discuss passwords. When trying to choose an ebook Compiler, check out the type of passwords that the compiler supports. Almost all compilers offer some kind of password protection that insures that the user can only access the contents they have purchased from you. However, the best compilers offer varied ways to generate different types of passwords. Choose a compiler that gives you the options of secure, user-friendly, and open password generation.

Another important factor when it comes to passwords is how the compiler generates them. A compiler that has internal password protection generation built into the software is more secure than compilers that link to live Internet password control systems.

Find out if the compiler generates passwords online.
If it has this option, it allows you to choose any payment processing system you want or to do the payment processing yourself.

Next, look into the size of ebook the compiler supports. The best compilers can create ebooks up to 2 GB in size without decompressing the HTML pages or images to your hard disk. Usually, ebooks that are 2 GB in size can easily support 6 GB of compressed data. The catch here is that only text files will generally be compressible.

You do not want a compiler that decompresses this amount of data when the user attempts to open your ebook. This would mean that anyone who purchases your ebook will have to wait for all the data to decompress before they can access your ebook right after downloading it. So look for compilers that only decompress temporarily files that are NOT HTML to the local hardisk. Non-HTML files include Flash, Word, and Acrobat files. This type of compiler is more secure and certainly faster.

Make sure the compiler you choose is compatible with your system software. Check out what version of Windows it requires, and make sure you have that version before buying your compiler.

Support issues are extremely important. Choose a compiler that includes an installation program. This program allows your user to choose a number of different places on their computer to install the ebook, to place a shortcut on their desktop, and to add the ebook, if they choose, to the Start Programs menu.

You also want excellent and accessible vendor support.
Make sure you can access quick technical support! At three o'clock in the morning, this factor will be VERY important. Also, check to see the terms of free technical support offered. Unlimited technical support is obviously the best option.

Check to see if the company that puts out the compiler software offers a service level agreement. This agreement is to assure you of their quality response to your questions or problems.

A good thing to consider is how long the compiler has been on the market. Usually, the version number will give you an idea. The longer the program is on the market, the higher the version number, the more bugs have been worked out.

When choosing an ebook compiler, do not be swayed by incredible promises and dazzling sales copy. Do your homework first, and then consider all the above issues and factors before choosing an ebook compiler.

Sherrard's eBook Resellers http://www.sherrardsebookresellers.com makes available hundreds of downloadable eBooks from $1.00-$5.00 in four ever-expanding subject areas: Business; Inspiration and Motivation; Religion & Spirituality; Self-Help. Most of these eBooks carry Resale Rights and a few offer Private Label Rights. Come visit us to see all the eBooks we offer.

How Do You Write an Ebook?

2013-02-11T23:20:36Z

RussellSherrard: The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and

There is only one way to climb a mountain - step by step.

Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.

The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you've gone through the following list, you will be ready to actually begin writing your ebook.

Beginning Steps to Writing an ebook

First, figure out your ebook's working title. Jot down a few different titles, and eventually, you'll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader's queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books, as long as it's not too cute. For example,
Remedies for Insomnia: twenty different ways to count sheep. Or: Get off that couch: fifteen exercise plans to whip you into shape.

Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you've got your thesis statement fine-tuned, you've built your foundation. From that foundation, your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your ebook. Remember: all chapters must support your thesis statement. If they don't, they don't belong in your book.

For example, your thesis statement could read:
We've all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night's sleep.

Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions:

* Does your book present useful information and is that information currently relevant?

* Will you book positively affect the lives of your readers?

* Is your book dynamic and will it keep the reader's attention?

* Does you book answer questions that are meaningful and significant?

If you can answer yes to these questions, you can feel confident about the potential of your ebook.

Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.

Next, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?

Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your ebook to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.

How to make your ebook "user friendly"

You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.

Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader's respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don't hypnotize your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures.

In an ebook that is read on the screen, be aware that you must give your reader's eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as "negative space." Reader's eyes need to rest in the cool white oasis you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.

Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.

Finally, decide on an easy-to-read design. Find a font that's easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they've gotten past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.

Of course, don't forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don't mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that's called a "comma splice.")

Last of all, create an index and a bibliography. That's it! You've written a book! Now all you have to do is publish your ebook online, and wait for download request from your website visitors.

Sherrard's eBook Resellers http://www.sherrardsebookresellers.com makes available hundreds of downloadable eBooks from $1.00-$5.00 in four ever-expanding subject areas: Business; Inspiration and Motivation; Religion & Spirituality; Self-Help. Most of these eBooks carry Resale Rights and a few offer Private Label Rights. Come visit us to see all the eBooks we offer.

How DO You Price Your eBook?

2013-02-08T19:21:39Z

RussellSherrard: You've written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it's of little value, and they won't purchase it,

If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $49.99, and later reduce it to $29.95, don't you think the people who bought it for $49.99 are going to be a little bit un-happy?

Choosing the right price for your ebook is one of the most critical parts of the marketing process. The first rule of pricing ebooks is to never under price. Determine the highest price your audience can afford, and then if you find your book isn't selling, you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your ebook, before they buy it. So always start with the highest price, and then launch a mega-marketing campaign.

Pricing an ebook is particularly difficult because ebooks are a fairly new commodity. Since they are digital, the value of an ebook is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at ebooks in a different light in order to determine their actual worth in this brave, new cyber world.

Let's look at the difference between a book in print and an ebook. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design and production costs, and marketing.

But the fact that unites ebooks and print books is that they are composed of ideas. It is the ideas in these books that have the ability to change, or possibly transform, people's lives.

What do you think an idea is worth when evaluated against the cost of paper and ink?

It is the IDEAS that are valuable! That is how you determine the cost of your ebook.

What should I charge for my ideas?

There are all different formulas and methods for determining the correct price for your ebook. Let's begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their ebooks at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell.

This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again ? as long as the first ebook they buy is of exceptional quality and beneficial to the customer.

However, if your book contains valuable, and more importantly NEW information, references, or techniques, then you should aim to price it on the high end.

After you figure out your goal, you must figure out what your audience's need is for your ebook. For example, does your book solve a particular problem? If it does, and solves it in a way that hasn't been written about in one hundred other ebooks, you will be able to achieve high sales at a high price. If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. Just make sure the question or problem that your book solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your book.

Keep in mind that the above pricing strategy is temporary. Eventually, you will cease to sell books at this high price. So figure out in advance how long you plan to offer your ebook at this high price, and when that time is up, change your pricing strategy.

If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your book is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the book a number of times throughout the year.

Marketing Strategies

The key that unlocks the sales potential of your ebook is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your ebook can provide. Then be sure to use that sentence in every piece of sales and promotional material, and every time anyone asks you about your ebook.

Besides promoting your books assiduously online, there are several other strategies that can help you sell more books.

One is to give something away for free with your book, such as a valuable bonus item. Or bundle several ebooks under one price, which lowers the price for each ebook if they were sold separately.

An effective technique for figuring out a price is to send out a survey to your current customers. If these customers have already bought an ebook from you, ask for their opinion in terms of price. Do this by creating a sales page for the new book, but don't include a price on that page. Instead, add a number of links to survey questions that ask pointed questions to aid you in assigning a price to your ebook.

Another strategy is to test out prices by creating a number of duplicate sales pages with different prices on each page. Make sure your sales copy is exactly the same on every page, and includes your selling-handle sentence. Then figure out for each page the conversion ratio between visitors to your site and sales of your book. This will tell you what your optimum price is.

Ultimately, if you've written a book that solves a problem or presents a new technique, your book will bring in both traffic and profits. So be sure to write that selling-handle sentence that sums up what problem your book solves and what the benefits of your book will be to the customers who purchase it. And then watch your market come to you!

Sherrard's eBook Resellers http://www.sherrardsebookresellers.com makes available hundreds of downloadable eBooks from $1.00-$5.00 in four ever-expanding subject areas: Business; Inspiration and Motivation; Religion & Spirituality; Self-Help. Most of these eBooks carry Resale Rights and a few offer Private Label Rights. Come visit us to see all the eBooks we offer.

Gone Phishing And Your The Fish!

2013-02-06T17:34:03Z

RussellSherrard: While there are sites where you can forward these poison pills, your only real protection, is you. You retain the power of the delete button, use it wisely.

Believe it or not, there are rascals inhabiting this very planet, their consequence emanates from under the woodwork everywhere, and arrives without warning at your inbox.

These communiqu?s, in the form of emails, are simply the result of people who have gone "phishing," not to be confused with the term "gone fishing," a practice no one seems to object to except maybe the fish. Still these rogues are after a fish, and the fish my friend is you!

Phishing employs both technical schemes and reliance on your lack of caution, to gain your personal identity and financial information data.

The way they hook their victim is through a cloaked link (the bait) leading their unsuspecting fish, that's you, to a counterfeit website carefully designed to trick their catch (you) into divulging private financial data such as, credit card numbers, usernames, passwords, social security numbers, and so forth.

These traps are intermingled with everyday spam, or whatever passes as spam, littering your inbox. In reality, ordinary spam is merely bothersome at worst, requiring its disposal through excessive use of the delete key, yet phishing can be far more destructive.

These deceptive ploys fraught with harmful intentions are daily appearing in mail boxes everywhere, arriving from outside and inside the country highlighting the Internets lack of policing and our peril.

An email message can be a useful and handy tool, yet it's tailor-made for this type of villain. The reminder you receive can appear as a genuine concern from a business you are doing commerce with, and have already entrusted your personal information.

The subject line of these bogus emails reads something like, "We suspect an unauthorized transaction on your account," then sets the hook by declaring only "good intentions" by stating, "To ensure your account is not compromised, please click the link below and confirm your identity."

Or, the phony email might assert that, "During our regular verification of accounts we couldn't verify your information." This phrase is calculated to put you into a panic, then comes the bait, please click here to update and verify your information." And, if you do, they win!

And yes, I am not too proud to admit a close friend of mine, in his newbie days, fell prey to this blatant deception. Come to think of it, his name and description is curiously the same as mine. Oh well, I know it couldn't have been me, as I wouldn't fall for such a ruse. Then again!

Following this incident, I have developed a simple rule, I never respond through any email allegedly from anyone I'm doing business with, regardless of my lack of suspicion. Where I feel it's of proper concern, I go directly through my browser to the site, enter and check it out.

This advice I offer you like a brother, never react directly with any message that poses a serious concern and provides a "convenient" link for you to deposit your critical information. It could be the most costly mistake of your life.

While there are sites where you can forward these poison pills, your only real protection, is you. Don't rely on any company, notwithstanding their plausible concerns, for in the end, you retain the power of the delete button, use it wisely.

By the bye, phishing is often referred to as "spoofing," what a harmless expression. As if, "sure I stole your identity, cleaned out your bank account, left you with huge financial losses to overcome, but hey, I was only spoofing!"

Sherrard's eBook Resellers http://www.sherrardsebookresellers.com makes available hundreds of downloadable eBooks from $1.00-$5.00 in four ever-expanding subject areas: Business; Inspiration and Motivation; Religion & Spirituality; Self-Help. Most of these eBooks carry Resale Rights and a few offer Private Label Rights. Come visit us to see all the eBooks we offer.

Going Beyond Ebooks - Adding Value And Usability To Your Info Product

2013-02-04T18:19:36Z

RussellSherrard: Many people immediately think of ebooks when they hear the words "information product", but there's so much more you can do with your information products that will make your products more useful to your customers AND will help you make more money.

Many people immediately think of ebooks when they hear the words "information product", but there's so much more you can do with your information products that will make your products more useful to your customers AND will help you make more money.

Why Your Customer Benefits from Different Information Formats:

People learn and like to consume information in different ways. Many people do like to read and printed reports or ebooks will do the trick for them. Others like to listen to information. They may want to download audios to their mp3 players, burn them to CDs so they can listen in the car or listen on their computer while they attend to other tasks. Some people may prefer to watch and you may even want to include video in your information products.

Why YOU Benefit from Different Information Formats:

When you offer different formats, you can increase the perceived value of your products. A product that is just a downloadable PDF may not be seen as valuable as a product that offers an ebook, audio recording and transcripts. This means, you can charge more for your information product...increasing your bottom line.

You can also reach more customers with your multi-media information product. Some people won't buy ebooks because they'd prefer to listen. Others may have slow Internet connections and can't easily download mp3s, so they would rather have typed information they can read. There are so many reasons why customers prefer different formats and it's easy to provide those formats...so why not go the extra mile.

Keep in mind accessibility. People with visual impairments may find it easier to listen to your audio and those with hearing impairments wouldn't be able to listen to your audio. Don't limit their options.

And Don't Just Limit Yourself to One Product:

It's tough to make a great living off just one information product and if you make a great product, your customers are going to want more. So, when you're creating your first information product, make a plan for additional ebooks. These can give more in-depth information on certain topics, could contain more advanced techniques or anything that your target customer would be interested in.

Alternatively, if you can't develop your own line of products immediately, ensure that you have some backend sales lined up and recommend further products through affiliate links. Always make the most of your marketing efforts!

Sherrard's eBook Resellers http://www.sherrardsebookresellers.com makes available hundreds of downloadable eBooks from $1.00-$5.00 in four ever-expanding subject areas: Business; Inspiration and Motivation; Religion & Spirituality; Self-Help. Most of these eBooks carry Resale Rights and a few offer Private Label Rights. Come visit us to see all the eBooks we offer.