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Guy Fawkes Bonfire Night

2012-11-05T15:26:02Z

LachWindholz: Guy Fawkes celebrations have been in effect since the 5th of November 1605, when the infamous Guy Fawkes and 12 others colluded to blow up the British Houses of Parliament. The failed gunpowder plot left a lasting legacy where the British 'remember,

Who is Guy Fawkes?
It's bonfire night here in England where everyone burns effigies of Guy Fawkes and set of fireworks. As an American, when I first moved to London, I thought the 5th of November was a pagan ritual day until someone kindly explained the Guy Fawkes story.

Guy Fawkes was also known as Guido Fawkes and a member of the English Catholics who planned the failed Gunpowder Plot of November 5th, 1605. He was born in York, England and entered a lengthy military career of which time he switched sides and served Spain in the Eighty Years War. Guy travelled to Spain to seek support for a Catholic rebellion in England with an intent to have the Papist sect driven out of England.

Failed Gunpowder Plot
It appears that Guy Fawkes fell in with the wrong crowd, or perhaps he sought them out for his own cause. Guy teamed up with leader Robert Catesby who had it out for King James and wanted to take the thrown for his daughter, third in line, Princess Elizabeth.

The plan seemed irreproachable until a few conspirators became anxious about fellow Catholics that might be in Parliment when it explodes. They leaked info about the plot to a select few and soon King James found out and it was Guy Fawkes that was arrested with the match and 20 barrels of gunpowder. Fawkes and seven of the plotters were trialed, tortured and hanged.

Bonfires and Burning Effigies
After victoriously saving the houses of parliament, the public was encouraged to celebrate since the 5th of November, 1605. From the year 1650 onwards, the bonfires and fireworks were added. Fireworks displays for the Guy Fawkes celebration are as large as some of the 4th of July displays in America! As for burning effigies, originally an effigy of the Pope was burned; however, now it is mostly Guy Fawkes. Strangely, even though there were 13 plotters, Guy Fawkes is the infamous conspirator, perhaps because he was the one caught holding the match.

Overall, Guy Fawkes bonfire night is a night that the UKlooks forward to enjoying the fireworks displays and setting things on fire. Children compete for crafting the biggest Guy Fawkes effigies in expectation of setting it alight during the evening's bonfire. I have to admit, it is strange but in the eyes of a child - who doesn't want to see fireworks and be allowed to set things on fire!

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Commission Snatcher Software Write-up

2012-11-02T22:59:44Z

LachWindholz: Some have said that "reviews are the new advertising". Have you ever bought something from a good review? Learn how the Commission Snatcher Software builds review sites within minutes.

What Is The Commission Snatcher Software?

This weekend Steven Essa has made public the new Commission Snatcher Software during the World Internet Summit in London. It allows you to construct review sites within minutes, taking the guesswork and technical know how out of building an integral review site.

Why Review Sites
A review site is a website where reviews can be posted about products, services or even businesses. Have you ever researched a product online to find reviews? Many people are looking to make a buying decision and require more information about the product or service in order to make that final decision. Review sites with product comparison or detailed un-biased information about the product are helpful to the end user. As a marketer, it is an opportunity to find the information that people are searching for and give it to them.

Here are 12 stats on the word-of-mouth revolution. (from Search Engine People.com)

1. Traffic to the top 10 review sites grew on average 158% last year (Compete.com)

2. 97% who made a purchase based on an online review found the review to be accurate (Comscore/The Kelsey Group, Oct. 2007)

3. 92% have more confidence in info found online than they do in anything from a salesclerk or other source (Wall Street Journal, Jan 2009)

4. 90% of online consumers trust recommendations from people they know; 70% trust unknown users, 27% trust experts, 14% trust advertising, 8% trust celebrities (Econsultancy, July 2009, Erik Qualman, Socialnomics)

5. 75% of people don't believe that companies tell the truth in advertisements (Yankelovich)

6. 70% consult reviews or ratings before purchasing (BusinessWeek, Oct. 2008)

7. 7 in 10 who read reviews share them with friends, family & colleagues thus amplifying their impact (Deloitte & Touche, Sept. 2007)

8. 51% of consumers use the Internet even before making a purchase in shops (Verdict Research, May 2009)

9. 45% say they are influenced a fair amount or a great deal by reviews on social sites from people they follow (46% say reviews in newspaper or magazine influence them.) (Harris Poll, April 2010)

10. 34% have turned to social media to air their feelings about a company. 26% to express dissatisfaction, 23% to share companies or products they like. (Harris Poll, April 2010)

11. Why do they share? 46% feel they can be brutally honest on the Internet. 38% aim to influence others when they express their preferences online (Harris Poll, April 2010)

12. Reviews on a site can boost conversion +20% (Bazaarvoice.com/resources/stats 'Conversion Results')

It's important to be truthful in your approach to a review site. Many sites are just compiling information about each product and listing it in the review, so ensure that information you provide is valid and always think of the end user when organizing your review. They are looking for an honest review to base their final decision. If you are persuasive enough with your review the user will purchase the product from your link, earning you the commission.

Benefits of the Commission Snatcher Software

Creating a site from scratch is easier said than done! The amount of technical detail and set-up requirement can leave the average Joe overwhelmed and defeated before even starting. Commission Snatcher Software constructs the website for you with a simple step-by-step user interface. It also finds the best and most appropriate keywords for your review.

Commission Snatcher Software Features
WYSIWYG (what you see is what you get) user interface
Standard review text format
Simple to create comparisson charts
Easy star ratings selection
Gives you fully optimized reviews

This is a limited offer only lasting 4 DAYS for the duration of the World Internet Summit in London so act now if you want to take advantage of this offer. There is a 30 day money back guarantee if for any reason you are not satisfied with the product or your results. If you are looking to add an additional stream of income check out Commission Snatcher Software.

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How To Make A Great Video Marketing Campaign That Will Increase Your Sales

2012-10-31T21:57:36Z

LachWindholz: Are you looking for a way to promote your products and services past the text mediums that social media currently represent? If so, then video marketing is the next step you should try. Video marketing lets you convey body language, which no other on

When planning your next video, don't limit yourself to sales pitches. Video is the perfect format for your company to share its history, values and visions. Your CEO or other member of management can spend a few minutes briefly discussing who you are and what you hope to achieve. Sharing this information with customers builds trust and shows integrity.

Be original. Customers will watch your videos and share them with their friends if they find your content original and useful. Experiment with different methods and approaches until you find something your audience loves. Look at what your competitors are doing in their videos and do your best to create something entirely different.

To launch your business into video marketing, hold a contest! Open it up to the public and display all of their videos. This will generate a lot of enthusiasm about your business, raise your ranking in search engines and give you great ideas to use in your video marketing campaign!

When thinking of a title for your video, thinking in terms of page rank and SEO. Each title should include primary keywords and alternative keywords as well proper HTML. Use a catchy title that is a play on words or a title that rhymes. The key to developing a good video title is making it memorable.

Maybe you aren't going to be the star of your show, but you do need to find a good spokesperson or mascot to help market your videos. Try to find somebody that is natural when speaking and generally makes people around them feel comfortable. People want to watch somebody they feel that they can trust.

To help people notice your videos you should develop a title that is eye catching and mind bending. Use a play on words or a rhyme to help people remember the name of your video. You should also use your primary keyword and if possible at least one or two associated keywords.

If you are making a video about a new product, keep it simple and short. Not a single viewer is going to sit through a 10 or 15 minute video about your latest product. If they want more information, have your contact information listed and give them an one on one demonstration. For your videos, keep it short and to the point.

The right way to video market your company has been laid out before you, so you should now be prepared to get down to business. Using the ideas which now swirl in your head, draft a campaign that you believe will work and follow through with it until you reach your goals. Good luck!

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Amazing Tech Blogger Tips You Need To Use

2012-10-29T21:51:10Z

LachWindholz: Is blogging becoming something that you are hearing about all the time but not sure what it means? If you find yourself curious about the subject, but unsure about what blogging is,and what it has to offer then prepare to have the confusion cleared u

If you have some extra time, consider making an "about me" page for your blog. While this is not something that you need to do, many visitors will appreciate it. People like to know about the author, and doing this extra step will not bring any harm to you at all.

Try asking readers for feedback. Be sure to interact with them. Don't assume that you know exactly what it is that your readers want from the blog, try asking them outright. This can be done in your comments, by creating a specific post for feedback by email, or social networks like Twitter. You could even use online communities.

Keyword Research: When blogging, you have to know what people are searching for in a particular niche. What keywords are they typing in? With these things in mind, perform keyword research and put the relevant keywords in your blog. This will make your site highly visible in the search engines for the top performing keywords, and this results in you getting a big boost in traffic.

An excellent tip for blogging is to make use of WordPress. This particular platform is extremely flexible with the various plug-ins that are used when it comes to blogging. WordPress is being utilized by over 12% of a million of the largest websites. It is currently the most popular CMS being used today.

Everything you do can end up being the subject of a blog. Take notes when you are away from the computer, if you stumble across an idea that may translate into a post. You want to always keep your eyes open for subject ideas. Writing is the easy part, it's coming up with the initial concept that usually leads to writer's block.

Always make it a point to proofread any content before publishing it to your blog. If you have a lot of grammatical errors and broken sentences, people will look at that as a sign that you should not be taken seriously. Also, use a plagiarism checker so that there is no chance that you are publishing duplicate content.

Online communities are one great place where you can promote your blog. All you have to do is search for some online communities that talk about topics that are similar to your blog's niche. Then all you have to do is participate in the conversation and promote your blog and you will be on your way to blogging success.

You should now have a better understanding of what blogging is in general ,and what you can use it for. With the way technology has advanced blogging has become one of the more unique and interesting things available on the web today. So give blogging a try for a bit and see if you like it.

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Serious Email Marketers Use These Great Tips And Tricks

2012-10-27T15:22:05Z

LachWindholz: Do you include graphics or only send text? What sort of layout is most effective? How the heck do I build an opt-in list? There are so many items to consider when you create an email marketing campaign that it can be hard to know where to start. Use

A great email marketing tip that anyone can carry out is to include a call to action within the emails you send out. This message should be big, clear and easy to read. It should catch the readers attention so that they understand what it is you want them to do.

Get approval from individuals before you send any e-mail to them. Never send out e-mails to people without their consent. Unsolicited e-mails in a person's inbox can easily be considered spam. You don't want marketing to annoy people. Make sure your get permission before you turn off any potential customers.

To get a better reply with your email marketing efforts, you want to create emails that look professional. An email that is not professionally done will come across as spam. If your messages are viewed as spam, that is the quickest way to lose potential customers from your subscriber list.

If you choose to use email messages as the primary form of communication with your customers (in contrast to opposed to phone, fax or snail mail) you must respond to all email inquiries well within 24 hours. One of the most appealing things about email marketing is its quick turnaround time. Don't blow it by letting customers' questions go unanswered.

Make your subject lines inviting. An email that has a topic line that arouse the customer's curiosity is more likely to be read rather than one boring and generic line. Make your subject lines scream of worthy news or entice with serious discounts. Capture all eyes with that one line.

Develop content that is interesting and informative to your customer base. The message should be engaging, and not filled with dry, boring content. The recipients are more likely to read it all the way through if it is not too long. As they see that your content is congruent, your reputation will grow.

Pay attention to the words and phrases that get the most attention in your industry. This means knowing who your audience is and what they're looking for. Consumer products sell best when advertised through words such as "new", while informational products sell better when combined with words like "advice". Always be sure you know what your audience is looking for and word your copy accordingly.

Let customers know what to expect from the get-go. When a new subscriber opts in, send an immediate confirmation email that details what the customer can expect to receive from you and how often you will send emails. Filling customers in upfront can prevent future opt-outs and complaints and keep subscribers active.

You will have found the answer to many of your questions here, so take what you've learned and implement it into a successful email marketing campaign. If you have further questions, you can continue learning by reading articles, blogs and forums, never stop searching out knowledge. Your rewards will be worth it in the end!

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